Retrain The Brain @ Reinventionistblog

Jan

29

If You Don’t Do, You Don’t Eat

Procrastination is a time management problem that can slowly kill your service business. I would have had this blog post out sooner but I procrastinated. I would have had more links in it, but put off finding them. I would have made more money, but I was too busy planning to make money. Yes, people, we’re talking here about procrastination: It’s a bad habit that can ensure your advisory business will...

Dec

8

twanless

Are You A Grounded Fighter Pilot? Find Your Wings Again

Burned out, bored and hopeless, many specialists think they are like grounded fighter pilots — useless. But they can be useful again as entrepreneurs. Some time ago I was discussing career change with an editor for a very large publishing company who was lamenting that he was too specialized to move to another job. “I’m like a fighter pilot,” he explained, (a little too grandly, I thought,...

Nov

30

twanless

7 Reasons Why Clients Will Hire Your Services Business

Because you’re expert in something doesn’t mean people will pay for it. To start a new advisory business or make one thrive in a crowded market, independent advisors must understand what clients look for. Most managers and professionals who go independent do so because they’re looking for a better way to deliver their special expertise. The thinking is that without the corporate structure blocking...

Nov

20

twanless

The Multiple Model of Service Business

When people meet, they inevitably ask “what do you do” as a shortcut to understanding each other. Most of us deliver some canned answer about one thing that provides a convenient pigeonhole. That may have to change because of the new multiple model of services business. Several months ago, I posted this blog about how people with active minds and multiple interests can make a living, and put out the concept...

Nov

4

twanless

The Key To Entrepreneurial Success: Take It Slow

When you go independent, your old job may hurt as much as help your success. If you’re leaving your long time gig to start your own advisory business, you’ve probably already heard all the advice about business start up. Develop your product or service, get your systems in place, target your market, hire some sales people. Most of all, write your business plan. Problem is that most of it is wrong. Or...

Oct

23

Business Operation

twanless

I Messed Up!

Well, partly. This site was corrupted, and in my fumbling attempts to repair the damage, I wiped out all blog subscriptions. So, it you find Retrain The Brain valuable, please re-subscribe by hitting the squiggly button at the top of this page. I hate to see you go. Thanks Tony

Oct

22

twanless

Advice Businesses Can Survive In The World Of Free

Entrepreneurs running advisory businesses often feel they can’t compete with all that free information on the Internet. But they can if they approach it right. A recent comment about a previous post sparked a discussion on a forum about how to be an adviser in a world where information is everywhere, and usually free or very low cost. How can advisers make a living, one consultant asked, when information...

Oct

6

twanless

Think Inside The Box, Part 3: Tools

In our last two posts, we discussed how experts working in one business could launch new advisory businesses by “thinking inside the box” instead of outside it, as most people suggest. I’m not criticizing outside-the-box thinking because it is needed for creativity, innovation, and reinvention. But when you’re in the process of transition, you really don’t have that much time for grand visionary thinking....

Sep

25

twanless

Think Inside The Box! Part 2

In my previous post I outlined some of the problems with launching an advisory service business while you’re still working at a job or in another business. This can be a hard road: On the one hand you have to envision, imagine and create to undergo a required transformation; on the other, you have to continue to pay the bills and put food on the table with income from current gigs. This is a kind of incremental...

Sep

19

twanless

Think Inside The Box! Part 1

Everybody says you must “think outside the box” to be successful today. They’re right to an extent, because you do have to be creative to make it in the idea economy that rules this century. Okay, I got it. We have to be creative. This is much easier if you’re starting a reinvention with a clean slate. But if, like many people at midlife or beyond, you’re starting some kind of professional...

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